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E-shop with Alcohol: How We More Than Tripled Revenue in 3 Months
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How We More Than Tripled Revenue in 3 Months.
An online alcohol retailer needed stronger campaign management, better product visibility and a scalable route to a second market. This historical case study shows how we approached those challenges across Meta advertising, Heureka, unconventional traffic sources and export.
during the reported period
Illustrative upward trend; not a chart of monthly revenue data.
These figures describe a historical individual client project, not a forecast or guarantee of similar results.
Building a Stronger Advertising Foundation.
At the beginning of the collaboration, Facebook advertising relied mainly on boosted posts, while previously successful catalogue and brand campaigns had been switched off. We first addressed measurement, then rebuilt acquisition and remarketing around clearer objectives.
Our first priority was checking the Meta Pixel and Conversions API. The project also activated Automatic Event Tracking Without Code and Automatic Advanced Matching.
According to the original case study, these changes improved measurement accuracy by approximately 10%.
What changed?
Category Acquisition
We identified leading categories using Google Trends and price analysis on Heureka. Focus categories included rum, whisky and Slovak alcoholic products.
Special Acquisition Bidding
The historical setup tested Bid Cap and Cost Cap strategies across interest-based audiences, lookalikes of customers from the previous 180 days, and a broad audience aged 18+.
Dynamic Remarketing
Follow-ups were designed for people who had shown intent: within 3 days of viewing a product or within 7 days of adding an item to their cart.
Fix the Feed. Improve Visibility.
Heureka offered price comparisons, product discovery and customer reviews. It also created a retention challenge: customers discovering a store through a comparison site may return to that platform rather than remembering the shop itself.
Only 33% correctly categorized
When we took over the Heureka.sk account, just 33% of the products were correctly categorized. This was a clear opportunity to improve the quality of product listings.
Three practical interventions
01 / Feed optimization: Improve product data using MERGADO.
02 / Price positioning: Analyze the market and competitors' prices.
03 / Bidding: Set up and progressively optimize Heureka bids.
Higher visibility, stronger credibility through reviews, increased traffic and sales, better cost control, and more useful reporting and market insights.
Thinking Beyond Standard Placements.
The project also experimented with brand-oriented placements on adult-content websites through TrafficJunky. This was a historical, segment-specific test rather than a universal recommendation.
Using TrafficJunky, the team explored an unconventional way to attract relevant traffic at a low media cost.
These placements were described as potentially relevant to specific industries such as alcohol, gaming and adult content, but not suitable for every business.
Reported media costs
Advertising policies and laws for age-restricted products vary by market, platform and time. Historical tactics described here should not be interpreted as current approval to run alcohol advertising.
From Slovakia to the Czech Republic.
After establishing the project in Slovakia, the team considered several markets, including the Czech Republic, Hungary and Romania. The Czech Republic was selected because of its geographical and linguistic proximity.
The Czech version launched in February. By May, it had reached the same level of revenue as the Slovak version.
The original article does not specify a calendar year for this February–May period, so none is added here.
From launch to parity
Results that Changed the Business.
Across campaign stabilization, marketplace improvements, unconventional acquisition testing and Czech market expansion, the original case study reported the following outcomes.
Revenue in three months
The case study title describes revenue as more than tripled. The results section reports that revenue tripled over three months.
Before and after
Bars compare only the two reported conversion rates; they are not revenue data.
Higher Customer Lifetime Value
The original article reports an increase in customer lifetime value, without assigning a numerical figure.
Successful International Expansion
The Czech expansion was accompanied by revenue growth, diversification of risk and stronger brand awareness.
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Get in TouchHistorical case study based on the original PetronGroup article. All reported figures and described periods are retained. The article presents historical activities involving an age-restricted product category; it is not a statement that those advertising methods are permitted under current platform policies or local law.